In my previous post, I mentioned that Moldcell, our mobile operator in Moldova, has been the author of quite a number of “firsts” in the market. Pioneering of the Moldovan market continues as I write.

Last week, Moldcell presented SMS-based mobile health solutions that will be launched in Moldova approximately by end of summer, subject to completion of the content part by the parties responsible for this project from the government side. This is a social project, meaning that the solution is provided by Moldcell free of charge.

The service will remind tuberculosis and HIV-positive patients to take their medicine on time, because, as medical practice shows, failure to continuously take the prescribed pills leads to failure in treatment of such cases. Another application will provide women in pregnancy and immediate post-birth period with some useful health related information.

One more upcoming novelty is mobile ID service, which in the future could mean access to e-government services, remote document signing, mobile banking and, who knows, maybe even mobile voting for every Moldovan citizen. Moldcell could borrow the experience of its “sister” operator EMT in Estonia, which last year enabled the first m-voting in the world.

For businesses, Moldcell is about to launch cloud computing services provided by its brand new Data Centre in which the company is planning to invest some 5 million USD over a period of 3 years.

These are big things for what is essentially a rural country with 4 million citizens. Estonia, with its 1.3 million population, has been a unique example of a digital society. Could Moldova become the “second digital Estonia”? The latter has been supported by the European Union. Moldova’s technological advancement is supported by Moldcell and TeliaSonera.

More info about the solutions presented by Moldcell at the international ICT Summit in Chisinau (where by the way the GSMA Innovation Director, Dawn Haig-Thomas came to present several mobile ID practices) is available here.

I have found interesting this article which talks about the need for telcos to win customers’ trust if they want to be successful in implementing mobile ID, m-payment and m-commerce solutions. I think Moldcell and other TeliaSonera operators in Eurasia have won this trust.

What do you think, do you trust your operator to carry your mobile ID?