At TeliaSonera, we sure know that the world is changing and that it changes fast: Some twenty years ago our customers used fixed lines for calling and sending faxes, ten years on mobile phones had made it to the scene. Today, few of our customers would accept being without their smart phones to watch TV, play games and communicate via social networks.
We would argue that technology, customer behaviour as well as the business environment is changing faster than ever before. This raises new possibilities and challenges for companies to stay competitive.
Our role is to drive this development, to offer new ways of communicating; we roll out mobile networks and fibre infrastructure, we develop solutions and launch new services. But our role is also that to advice our customers, to guide them in how to adapt to the constant changes and how to capture new possibilities with the help of technology. In short – how to stay ahead by doing smart business.