Corporate Responsibility priorities

TeliaSonera’s Corporate Responsibility efforts are centred on our ten most material issues, which form the priorities of our global approach and underpin the long-term success of our company.

TeliaSonera’s owners and shareholders expect the company to generate quarterly profits while ensuring long term sustainable growth. Therefore, we must have a balance to ensure that quarterly goals do not compromise long-term value creation. A comprehensive materiality analysis conducted in 2009 revealed ten issues of highest relevance to our business and stakeholders, which today form the areas of priority in our Corporate Responsibility efforts. Reflecting the strategy and different stages of development in different markets, the order of priority and local measures to address the issues may vary.

Digital inclusion

The most important opportunities for TeliaSonera going forward include bringing telecommunication services into new markets and meeting customer needs in all markets by providing affordable services and developing information and communication technology (ICT) skills. By acting as a trusted partner, increasing coverage and bridging the digital divide, TeliaSonera contributes to a world with better opportunities and a more inclusive society while strengthening conditions for sustainable growth of our business.

Read more about this in the Society section of the 2010 Corporate Responsibility report.

Leadership and employee competence

TeliaSonera’s employees are the key to our success. To ensure world-class service and high-quality products we must attract and retain talented people. We must effectively govern competence development and performance management to ensure that employees’ competences match business needs in all markets and that TeliaSonera’s attractiveness to future employees is strengthened.

Read more about this in the Employee section of the 2010 Corporate Responsibility report.

Fair business practices

We have a long history of fair and honest business practices. We systematically govern compliance with high ethical standards of business conduct in all markets. This applies to all relations and transactions within our own organization and in relation to suppliers and business partners.

Read more about this in the Risk management and governance section of the 2010 Corporate Responsibility report.

Privacy and network integrity

Telecommunication services help people to instantaneously access information and encourage transparency. At the same time these services can be abused as a means for repression. Collecting, processing and retaining customer data must be conducted in a reliable way, adhering to strict standards to prevent unauthorized access to customer data and to respect human rights such as freedom of expression.

Read more about this in the Customer section of the 2010 Corporate Responsibility report.

Protecting children online

TeliaSonera works to prevent our services from being used as a vehicle for child sexual abuse online, building awareness, providing tools and blocking sites containing child sexual abusive images, collaborating with authorities and reputable organizations.

Read more about this in the Customer section of the 2010 Corporate Responsibility report.

Responsible supply chain

Long and complex supply chains may involve several tiers of sub-suppliers and stretch across regions with different regulations and practices. We strive to ensure that human and labor rights are respected along our supply chain – one example being the effective abolition of child labor – together with ethical business practices and environmental stewardship.

Read more about this in the Supplier section of the 2010 Corporate Responsibility report.

Responsible marketing

The market for telecommunication services is highly competitive and potential customers have varied understanding of the financial impact of their decisions. We are committed to providing the market with clear pricing models, balanced product information and sound marketing practices related to content and when addressing minors.

Read more about this in the Customer section of the 2010 Corporate Responsibility report.

Responsible employer

Being recognized as a responsible employer is of key importance to TeliaSonera in retaining and attracting future talents and to continuing to grow successfully. This includes providing a safe and healthy working environment, striving for employees’ well-being and acting responsibly in restructuring processes. It also encompasses promotion of equal opportunities and diversity in the workplace.

Read more about this in the Employee section of the 2010 Corporate Responsibility report.

Environmental impact, climate change

As is the case with most operating corporate entities, our activities have an environmental impact. At the same time, the Information and communication technology (ICT) industry has a great opportunity to provide services that reduce customers’ environmental impact, for instance by substituting physical travel. We are committed to environmentally sustainable practices in our own operations and promote environmentally friendly services to customers. Operational focus is on energy efficiency, reducing CO2 emissions and managing waste. While in the mature markets we strive for environmental leadership in the emerging markets we focus on progress in environmental matters taking local conditions into account.

Read more about this in the Environment section of the 2010 Corporate Responsibility report.

Mobile devices, masts and health

Recognizing and responding to concerns over the potential health effects of mobile phones and masts, TeliaSonera provides clear information and supports related research.

Read more about this in the Society section of the 2010 Corporate Responsibility report.




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