TeliaSonera is an international company with a global strategy, but wherever we operate, we act as a local company. We provide network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way.
Strategy – offerings based on deep understanding
TeliaSonera’s strategy is to deliver products and services that are tailored to our various customer segments and based on a deep understanding of their present and future needs. We create shareholder value by delivering our services in a cost effective and sustainable manner, which leads to sustainable improved profitability and strong cash flow.
Three major challenges
The rapid on-going digitalization of society, with video, interactive entertainment and social networks is changing customer behavior.
Today communication services are an integral part of people’s daily lives. Since the arrival of smartphones and tablets, we rely increasingly on digital communication for social and business interaction. A trend which will only grow stronger in the coming years. Communication services have moved from being expensive and exclusive to being available, affordable and personal.
We believe that this development will make our industry face three main challenges in the near future:
1. Re-balancing the pricing of data, based on new business models
2. Fixed-mobile convergence and bundling of services
3. Development of value added services, linked to the core business
We will maintain our primary role as an access provider. When it comes to value added services, we will focus our efforts on applications that are closely linked to the network access, and that reduce churn and increase data traffic in our networks.
An industry leader
TeliaSonera offers a superior platform of networks and services with a true understanding of customer needs. We differentiate ourselves by:
- Having high quality networks which means that our services will be reliable in terms of coverage, speed and up-time.
- Providing a world-class customer experience – we will continue to strive for services that are easy to use and that give a great touch-and-feel experience.
- Offering a business to business product portfolio that meets our customers’ needs.
- We aim to also be perceived as a leader through early implementation of new technology and services.
- TeliaSonera will also operate efficiently by exploiting the potential for economies of scale. Hence an international product portfolio will be developed and supported by a multi-market organization.
The unified brand
The unified brand further strengthens our position on the international scene by manifesting TeliaSonera’s unique combination of international reach and local connection.
We aim to be seen as the most attractive brand in our industry in each market, providing the best customer experience. The unified brand gives the experience of TeliaSonera’s operators as smart, leading and local, wherever we operate.