A new, uniting brand identity

18 brands. One identity. We are uniting our company by launching a new brand identity. It reflects our unique combination of international strength, local connection and pioneering heritage.

Key facts

  • A new, common brand identity
  • Local brand names remain the same
  • Over 300 retail stores – new store concept
  • All digital interfaces included (websites, digital TV, mobile apps)
  • 18 brands from the Nordics to Nepal included: Netcom and NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland), EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera Finans and TeliaSonera International Carrier. It is already in use in Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell (Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and will be implemented in Ucell (Uzbekistan) in June.

 

“The purple colour differentiates us as we will be the only operator on the international telecoms scene using it.”
“One of many signs of our ambition to deliver a superior customer experience is to unify the whole company under one brand identity. The basis of this identity has been in use in our Eurasian...”

Brands