Lithuania

Market Data

Population 3.2 million

Penetration

Mobile 150%, Fixed telephony 22%, Broadband 22%

Penetration data 2011. Sources: Statistics Lithuania, IHS Global Insight

The leading supplier of telecom services

TeliaSonera is the market leader and offers a comprehensive range of telecommunication services in Lithuania. Mobile services are marketed by the wholly-owned company Omnitel, and fixed network services are marketed by TEO. The companies are both leaders in their respective markets.

Competition is well developed in mobile communications with three established operators. The mobile market is very dynamic and Lithuania has the highest mobile penetration of the three Baltic countries.

The fixed network market was deregulated in 2003. TEO still has almost 100 percent of the fixed voice market and faces competition primarily from the mobile sector and cable TV companies.

Brands

Omnitel is the largest mobile operator in the Baltic countries. The company has a broad range of mobile services and a large number of value added services.

Ownership: 100.0%

www.omnitel.lt

To strengthen its position in the low price segment, Omnitel has established the brand Ezys which offers basic mobile services at attractive prices.

Ownership: 100.0%

www.ezys.lt

TEO, formerly Lietuvos Telekomas, is the Baltic's oldest telecom company and has a dominant position in the fixed network market in Lithuania. The company offers a comprehensive range of fixed services and has a modern network, containing IP technology to a large extent. TEO is a leading provider of internet and digital television services in its market.