Markets and brands

Customers recognize us in each of our markets by our common identity. Our icon represents the international strength of TeliaSonera combined with a strong local connection as represented by our well-known local brand names. In addition to that we also have local fighting brands in most markets with a different marketing strategy. We have majority-owned operations in the Nordics and Baltics as well as in Eurasia and Spain and associated companies in Russia, Turkey and Latvia. We aim to be recognized as a leading player in all our markets.

Subsidiaries

CountryTrademarkServiceMarket PositionMarket Share (%)1Main Competitors
Azerbaijan Azercell Mobile 1 48 Bakcell, Azerfon
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Denmark Telia, Call me, DLG Tele2 Mobile 3 18 TDC, Telenor, "3", Stofa, Waoo, YouSee
Broadband 5 5
Fixed voice incl. VoIP 2 8
TV >5 <5
Estonia EMT, Diil, Elion Mobile 1 43 Tele2, Elisa, Bité, Starman, STV, Viasat
Broadband 1 58
Fixed voice incl. VoIP 1 82
TV 2 36
Finland Sonera, TeleFinland Mobile 2 34 Elisa, DNA
Broadband 2 32
Fixed voice
2 25
TV 3 22
Georgia Geocell

Mobile 2 36
Magticom, VimpelCom
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Kazakhstan Kcell
Activ
Mobile 1 44 VimpelCom, Tele2, Altel
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Latvia LMT, Amigo Mobile 1 43 Tele2, Bité
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Lithuania Omnitel, Ezys, TEO Mobile 2
34 Tele2, LRTC, Cgates, CSC Telecom, Baltneta, Balticun TV
Broadband 1 46
Fixed voice 1 92
TV 1 26
Moldova Moldcell Mobile 2 290 Orange, Moldtelecom
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Nepal Ncell Mobile 1 56 NTC
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Norway NetCom, Chess Mobile 2 23 Telenor, Tele2
Broadband - -
Fixed voice  (VoIP) - -
TV - -
Spain Yoigo Mobile 4 7 Telefónica, Vodafone, Orange
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Sweden Telia, Halebop Mobile 1 38 Tele2, Telenor, "3", ComHem, Boxer, C+
Broadband 1 39
Fixed voice incl. VoIP 1 59
TV 3 15
Tajikistan Tcell Mobile 1 36

Babilon Mobile, VimpelCom, MegaFon

Broadband - -
Fixed voice incl. VoIP - -
TV - -
Uzbekistan Ucell Mobile 2 43 VimpelCom
Broadband - -
Fixed voice incl. VoIP - -
TV - -

 

TeliaSonera Finans TeliaSonera International Carrier
TeliaSonera Finans is a credit-market company authorized by the Swedish Financial Supervisory Authority. The company operates in Sweden, Norway, Denmark and Finland.
TeliaSonera International Carrier owns and operates one of the world’s most extensive fiber backbones.
Read more
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Associated companies

CountryTrademarkServiceMarket PositionMarket Share (%)1Main Competitors
Latvia Lattelecom Mobile - - Baltcom, CSC telecom, Izzi
Broadband 1 55
Fixed voice incl. VoIP 1 94
TV 1 35
Russia MegaFon Mobile 2 35 MTS, VimpelCom, Tele2
Broadband - -
Fixed voice incl. VoIP - -
TV - -
Turkey Turkcell Mobile 1 49 Vodafone, Avea
Broadband - -
Fixed voice incl. VoIP - -
TV - -

The data in the tables refer to 2014

1 In Broadband and Fixed Voice TeliaSonera’s market share estimate is based on the share of revenues where data is available, and number of subscriptions where no data is available. In Mobile the market share is based on the number of subscriptions except for subsidiaries in Eurasia where it is based on interconnect traffic. For TV market share is based on the number of pay-TV subscriptions of cable TV, satellite TV, terrestrial TV and IPTV. For Russia, ownership is based on information from ACM Consulting. For Turkey, market share is based on information from ICTA.

2 TeliaSonera owns 50 percent of DLG Tele and controls the company via agreements.



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