Markets and brands

Customers recognize us in each of our markets by our common identity. Our icon represents the international strength of TeliaSonera combined with a strong local connection as represented by our well-known local brand names. In addition to that we also have local fighting brands in most markets with a different marketing strategy. We have majority-owned operations in the Nordics and Baltics as well as in Eurasia and Spain and associated companies in Russia, Turkey and Latvia. We aim to be recognized as a leading player in all our markets.

Majority-owned companies

CountryTrademarkServiceMarket PositionSubscriptions (thousands)Market Share (%)1Main Competitors
Azerbaijan Azercell Mobile 1 4,417 52 Bakcell, Azerfon
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Denmark Telia, Call me, DLG Tele2 Mobile 3 1,462
 18 TDC, Telenor, "3", Stofa, Waoo, YouSee
Broadband 5 74 3
Fixed voice incl. VoIP 2 178 8
TV <5 14 <1
Estonia EMT, Diil, Elion Mobile 1 868 44 Tele2, Elisa, Bité, Starman, STV, Viasat
Broadband 1 213 58
Fixed voice incl. VoIP 1 352 78
TV 1 154 34
Finland Sonera, TeleFinland Mobile 2 3,249 34 Elisa, DNA
Broadband 2 501 30
Fixed voice
2 204 22
TV 2 403 21
Georgia Geocell
Lailai		 Mobile 1 2,074 42
 Magticom, VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Kazakhstan Kcell
Activ		 Mobile 1 13,463 47 VimpelCom, Tele2, Altel
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Latvia LMT, Okarte, Amigo Mobile 1 1,070 43 Tele2, Bité
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Lithuania Omnitel, Ezys, TEO Mobile 1 1,953 39 Tele2, LRTC, Cgates, CSC Telecom, Baltneta, Balticun TV
Broadband 1 385 50
Fixed voice 1 605 90
TV 1 169 24
Moldova Moldcell Mobile 2 1,251 33 Orange, Moldtelecom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Nepal Ncell Mobile 1 9,046 53 NTC
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Norway NetCom, Chess Mobile 2 1,641 25 Telenor, Tele2
Broadband - - -
Fixed voice  (VoIP) - - -
TV - - -
Spain Yoigo Mobile 4 3,707
 5 Telefónica, Vodafone, Orange
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Sweden Telia, Halebop Mobile 1 6,587 40 Tele2, Telenor, "3", ComHem, Boxer, C+
Broadband 1 1,175 38
Fixed voice incl. VoIP 1 2,902 61
TV 4 580 13
Tajikistan Tcell Mobile 1 2,809 36

Babilon Mobile, VimpelCom, MegaFon
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Uzbekistan Ucell Mobile 2 9,475 43 VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -

 

TeliaSonera Finans TeliaSonera International Carrier
TeliaSonera Finans is a credit-market company authorized by the Swedish Financial Supervisory Authority. The company operates in Sweden, Norway, Denmark and Finland.
 As one of the leading carriers globally – and number 1 in Europe – TeliaSonera International Carrier provides fiber-based telecommunications services and infrastructure that deliver supreme customer value with high quality in every dimension.
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Associated companies

CountryTrademarkServiceMarket PositionSubscriptions (thousands)Market Share (%)1Main Competitors
Latvia Lattelecom Mobile - - - Baltcom, CSC telecom, Izzi
Broadband 1 362 67
Fixed voice incl. VoIP 1 465 74
TV 1 249 34
Russia MegaFon Mobile 2 64,800 27 MTS, VimpelCom, Tele2
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Turkey Turkcell Mobile 1 35,200 52 Vodafone, Avea
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -

The data in the tables refer to 2012

1 In Broadband and Fixed Voice TeliaSonera’s market share estimate is based on the share of revenues where data is available, and number of subscriptions where no data is available. In Mobile the market share is based on the number of subscriptions except for subsidiaries in Eurasia where it is based on interconnect traffic. For TV market share is based on the number of pay-TV subscriptions of cable TV, satellite TV, terrestrial TV and IPTV. For Russia, ownership is based on information from ACM Consulting. For Turkey, market share is based on information from ICTA.

2 TeliaSonera owns 50 percent of DLG Tele and controls the company.

Brands