In 2010, TeliaSonera is a genuine service company. We serve individuals and families, companies and organizations. We make it possible for our customers to connect and communicate over distance - everywhere, any time. We enable them to use systems, networks and services to their advantage. Safe, smart and fast. This is basic.
We believe that the innermost trigger of our customers' needs is to be able to fulfill everyday wishes and obligations with less of an effort, thereby making life and business easier, more efficient and more enjoyable.
Simplicity has made it possible to get things done in a way and to an extent no one ever thought possible. The market for communications services was actually never mature. It was our lack of imagination and the complexity that held us back. Today, we have realized that our market is just emerging.
TeliaSonera has taken simplicity to a level where it makes a real difference. We have made it our strongest competitive advantage. It is about making all the communications services work together seamlessly and appear as one system, whether they are mobile, fixed, Internet or other solutions. It is about all the pieces of technology working together, enhancing simplicity and serving the usage with accuracy. Our services are intuitive to use - as easy as switching on the light, or even automatic. Technology is invisible. But it is there behind the scene and it takes professionals like ours to manage it for our customers.
Simplicity has become our lifestyle, making us cost efficient, enabling us to offer services with good value for money. TeliaSonera is easy to deal with, to do business with and to partner with. Our communications services are easy to find, understand, buy, use and enjoy. We take pride and delight in our parts as enablers - making life a little easier and smoother for others. And it works. Simplicity has made a difference worth buying. And has built a company worth being proud of working for.
TeliaSonera simplicity has released customer needs and made us a major player in the European service industry. The unique position we hold is due to our unparalleled level of simplicity as perceived by customers when bench marked against the rest of the service industry. Simplicity makes everything possible.
