Eurovision Song Contest 2007

TeliaSonera, the leading telecommunications operator in the Nordic and Baltic regions, has been granted extensive pan-European event, association, media and new media rights for the upcoming Eurovision Song Contest (ESC).

The European Broadcasting Union (EBU) has announced that TeliaSonera will be the presenting sponsor of the Eurovision Song Contest 2007. The 52nd Song Contest will be hosted in Helsinki by the Finnish National Broadcaster YLE and it will include two live televised shows in one week: the Semi-Final on May 10 and the Final on May 12 2007. It was the Finnish group Lordi who won the ESC in Athens in 2006.

The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and is watched by millions of viewers throughout Europe and beyond.

As principal sponsor, TeliaSonera hopes to benefit from the attention surrounding such a large international event, particularly after Finland’s victory in 2006.

TeliaSonera plans to launch a new mobile and broadband interactive experience for the fans.

TeliaSonera's experiences from large-scale and technically challenging projects and associated marketing activities will help build an extraordinary event which will be appreciated by the public.

Over the past years, there has been a growing demand for music via broadband and mobile services. To meet this demand, TeliaSonera now makes it possible for Eurovision Song Contest fans to participate digitally in the greatest music party in 2007.