Athletics in Finland

Finnish sports and its future must be enhanced, and this does not mean merely focusing on results. TeliaSonera Finland's sponsoring model challenges companies and athletes to cooperate more closely and on a longer-term basis in order to promote both sports and life outside it.

TeliaSonera Finland cooperates with triple jumper Heli Koivula, sprinter Johanna Manninen, decathlete Jaakko Ojaniemi and sprinter Markus Pöyhönen according to its own sponsoring model. All of these four top athletes have their own networks of four promising athletes in the sport they represent. TeliaSonera Finland has also concluded cooperation agreements with these young athletes. In addition, the programme covers the coaches and support staff of both the top athletes and the young ones. The aim of the programme is to offer young prospects a chance to get a deeper look into the life of top athletes.

TeliaSonera Finland wants to be a part of the network that works in the background, often unnoticed, supporting athletes as their careers advance. We will fulfil our responsibility, and we expect the athletes to do the same. We will work for the good of sports together.