TeliaSonera

Sweden

Market Data
Population 9.1 million, Households 4.4 million, GDP-growth 2.5%
Penetration: • mobile 101% • fixed 62% • PC 78% • broadband 56%

GDP-data third quarter 2007; penetration figures 2006.
Sources: Statistics Sweden, Global Insight.

Market leader in all product areas

TeliaSonera offers a large range of telecommunication services in Sweden and is the leading supplier in the Swedish telecom market. Its services are marketed under the brands Telia, Halebop and Skanova and Cygate.

Liberal legislation with low entry thresholds, high IT maturity among businesses and consumers and a strong domestic telecom industry have transformed the Swedish telecom market into one of the world’s most developed with a large number of suppliers and high penetration. Competition has forced prices down in all product areas. Internet based services are undergoing rapid growth.

The data in the tables refers to 2007. For additional financial information, please refer to TeliaSonera's 2007 Annual Report.

Telia offers a comprehensive range of telecommunication services in Sweden. The company focuses on businesses, consumers and organizations and is market leader in all product areas: mobile communications, fixed voice, data communications and broadband.

The company has nationwide, high-quality and reliable networks. Telia can, for example, supply broadband to 93 percent of the households in Sweden and has for six years in a row received the distinction of Sweden’s best mobile network.

Telia has an extensive network of its own retail shops, customer services and external dealers.

During the past year, Telia increased its range of mobile and IP-based services. At the same time, the company has utilized its breadth of selection and developed attractive combination offers for the Swedish market. To help customers gain control over telecommunications costs, the number of offers based on fixed fees has been increased.

Telia places heavy emphasis on simplicity for the customers and improved service.

Mobile services directed primarily at the young adult segment are successfully marketed under the brand Halebop.

On January 1, 2008, TeliaSonera established its new infrastructure company, TeliaSonera Skanova Access AB. Under the brand Skanova, the company provides infrastructure services, such as unrefined copper and fiberbased capacity products. Skanova is the leading infrastructure company in Sweden.

By establishing TeliaSonera Skanova Access AB, TeliaSonera took a big step towards becoming an infrastructure company for all, not just TeliaSonera’s own end customers. Skanova aims at being a self-evident and secure choice for all operators on the Swedish market. Skanova operates independently with a transparency based on the concept of equal treatment. This means that infrastructure services are sold on the same commercial terms to both TeliaSonera’s own end-customer business in Sweden and to other operators. In order to create a strong confidence in the principle of equal treatment, TeliaSonera has decided to set up an independent Equality of Access Board (EAB) to continuously control that Skanova meets the requirement for equal treatment.

TeliaSonera Skanova Access AB is a limited liability company with a board of directors of its own. The company is independent of TeliaSonera’s end-customer business. It is TeliaSonera’s ambition that the establishment of Skanova and EAB will lead to an increase in dynamics and willingness to invest on the Swedish telecommunications market and a decrease in the need for detailed regulation and price regulation.

Cygate is a leading supplier of secure and managed IP-network solutions and system integration in the Nordic region. In a world where enterprises struggle with increasingly complex IT and telecom solutions, Cygate custom-tailors platforms that enable companies to handle all their communications in one and the same solution. Cygate offers a total undertaking or a free choice of services, products and solutions for IT infrastructure with the highest possible availability and security.