| Lithuania |
Market Data
Population 3.4 million, Households 1.43 million, GDP-growth 8.3%
Penetration • mobile 139% • fixed 22% • PC 37% • broadband 8.4%
GDP-data first quarter 2007; penetration figures 2006.
Sources: Statistics Estonia, Eurostat, Global Insight. |
The leading supplier of telecom services
TeliaSonera offers a comprehensive range of telecommunication services in Lithuania and is the leading supplier in the Lithuanian telecom market. The mobile services are marketed by the wholly owned company Omnitel, and fixed network services are marketed by TEO, of which TeliaSonera owns 60 percent. The companies are both leaders in their respective markets.
Competition is well developed in mobile communications with three established operators. The mobile market is very dynamic and Lithuania has the highest mobile penetration of the three Baltic countries.
The fixed network market was deregulated in 2003. TEO still has almost 100 percent of the fixed voice market and faces competition primarily from the mobile sector and cable TV companies.
Like in TeliaSonera’s other home markets, growth is occurring primarily in mobile and data communications and broadband.
| Key Facts |
| Mobility Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 100 |
Omnitel, Ezys |
Mobile |
2,012,000 |
44 |
Tele2, Bite GSM |
| Broadband Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 60 |
TEO
TEO |
Broadband
Fixed Voice |
259,000
789,000 |
50
93 |
Dokeda
Telekomuiaciju
grupa, Cubio |
The data in the tables refers to 2007. For additional financial information, please refer to TeliaSonera's 2007 Annual Report.
Omnitel is the largest mobile operator in the Baltic countries. The company has a broad range of mobile services and a large number of value added services. In 2005, Omnitel received the prestigious award Innovator of the Year.
Omnitel has the best network coverage and is market leading on the mobile market in Lithuania.
To strengthen its position in the low price segment, Omnitel has established the brand Ezys.
www.omnitel.lt
Ezys offers basic mobile services at attractive prices.
www.ezys.lt
TEO, formerly Lietuvos Telekomas, is the Baltic’s oldest telecom company. The company has a comprehensive range of fixed services and a modern network with a large portion of IP technology.
Through streamlining of the fixed voice business and investments in new offers in the growth areas Internet, broadband and data communications, the company has successfully transformed a previous downward trend into a very positive development.
TEO has a dominant position in the fixed network market in Lithuania.
www.teo.lt
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