| Lithuania |
Market Data
Population 3.3 million, Households 1.43 million, GDP +3.0% 2008
Penetration • mobile 140% • fixed voice 23% • broadband 21%
Penetration figures 2008.
Sources: Statistics Lithuania, Global Insight. |
The leading supplier of telecom services
TeliaSonera is the market leader and offers a comprehensive range of telecommunication services in Lithuania. Mobile services are marketed by the wholly-owned company Omnitel, and fixed network services are marketed by TEO, in which TeliaSonera owns 60 percent. The companies are both leaders in their respective markets.
Competition is well developed in mobile communications with three established operators. The mobile market is very dynamic and Lithuania has the highest mobile penetration of the three Baltic countries.
The fixed network market was deregulated in 2003. TEO still has almost 100 percent of the fixed voice market and faces competition primarily from the mobile sector and cable TV companies.
Like in other markets, growth is occurring primarily in mobile and data communications and broadband.
| Key Facts |
| Mobility Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 100 |
Omnitel, Ezys |
Mobile |
2,012,000 |
39 |
Tele2, Bite GSM |
| Broadband Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 64.9* |
TEO
TEO |
Broadband
Fixed Voice |
298,000
769,000 |
49
95 |
LRT, Balticum TV
Telekomuiaciju
grupa, Cubio |
The data in the tables refers to 2008. For additional financial information, please refer to TeliaSonera's 2008 Annual Report.
*) Holding as per October 14, 2009.
Omnitel is the largest mobile operator in the Baltic countries. The company has a broad range of mobile services and a large number of value added services as well as the best network coverage in Lithuania.
To strengthen its position in the low price segment, Omnitel has established the brand Ezys.
www.omnitel.lt
Ezys offers basic mobile services at attractive prices.
www.ezys.lt
TEO, formerly Lietuvos Telekomas, is the Baltic’s oldest telecom company and has a dominant position in the fixed network market in Lithuania. The company offers a comprehensive range of fixed services and has a modern network, containing IP technology to a large extent. TEO is a leading provider of internet and digital television services in its market.
Through the streamlining of its fixed voice business and investments in new offers in the growth areas internet, broadband and data communications, TEO has maintained a very positive development.
www.teo.lt
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