| Latvia |
Market Data
Population 2.3 million, Households 0.9 million, GDP-growth 11.2%
Penetration • mobile 79% • fixed 27% • PC 41% • broadband 23%
GDP-data is for the first quarter 2007; penetration figures 2006.
Sources: Statistics Latvia, Eurostat, Global Insight. |
Strong position in mobile and fixed communications
TeliaSonera offers mobile services in Latvia through the mobile operator LMT. TeliaSonera owns 60.3 percent of LMT. TeliaSonera also owns 49 percent of the fixed network company Lattelecom. Both companies have strong positions in their respective markets.
The mobile market in Latvia has developed rapidly in recent years. Additional operators have established themselves, but penetration is still somewhat lower than in Estonia and Lithuania.
The fixed network market was deregulated in 2003. Like in the rest of the Baltics, penetration is relatively low at approximately 30 percent.
Lattelecom has almost 100 percent of the market for fixed voice but competition is increasing, primarily from the mobile sector. In fixed communications, growth is occurring primarily within Internet, data communications and broadband.
| Key Facts |
| Mobility Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 60.3 |
LMT, Okarte, Amigo |
Mobile |
1,015,000 |
46 |
Tele2, Bite Latvia |
| Broadband Services |
| Group holding (%) |
Trademarks |
Services |
Number of
subscriptions |
Market Share (%) |
Main Competitors |
| 49 |
Lattelecom
Lattelecom |
Broadband
Fixed Voice |
148,000
609,000 |
73
93 |
Baltikom TV, IZZI
Telecom Baltija,
Teledialogs SIA |
The data in the tables refers to 2007. For additional financial information, please refer to TeliaSonera's 2007 Annual Report.

LMT has a broad range of mobile services and a large portion of value added services. It has the best network coverage in Latvia and a strong position on the market.
www.lmt.lv
 
Basic mobile services at attractive prices are successfully marketed under the brands Okarte and Amigo.
www.okarte.lv
www.amigo.lv

Lattelecom has developed from a traditional telephone operator to a comprehensive supplier of fixed services for consumers and businesses. Lattelecom also offers integrated communication and IT solutions and is the leader in the fixed network market in Latvia.
www.lattetelecom.lv
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