| Estonia | Market Data
Population 1.3 million, Households 0.57 million, GDP -3.6% 2008
Penetration • mobile 120% • fixed voice 37% • broadband 24% Penetration figures 2007.
Sources: Statistics Estonia, Global Insight. |
The leading supplier of telecom services TeliaSonera is the leading supplier of telecom services in the Baltic countries. The first investment in the region was made in 1991 in Estonia, where TeliaSonera is the majority shareholder in the mobile operator EMT and the fixed network operator Elion. The companies are both leaders in their respective markets. The Estonian mobile market is very dynamic. Competition is well developed with three established mobile operators. Penetration is quickly approaching levels equal to those of the Nordic countries.
The fixed network market in Estonia was deregulated in 2001. Fixed network companies in the Baltics face competition primarily from the mobile sector and from cable TV companies.
| Key Facts | | Mobility Services | | Group holding (%) | Trademarks | Services | Number of
subscriptions | Market Share (%) | Main Competitors | | 97.6* | EMT, Diil | Mobile | 778,000 | 47 | Tele2, Elisa | | Broadband Services | | Group holding (%) | Trademarks | Services | Number of
subscriptions | Market Share (%) | Main Competitors | | 97.6* | Elion
Elion | Broadband
Fixed Voice | 176,000
391,000 | 65
85 | Starman, STV
Starman, Tele2 | The data in the tables refers to 2008. For additional financial information, please refer to TeliaSonera's 2008 Annual Report.
*) Holding as per October 16, 2009. 
EMT is the leading mobile operator in Estonia. The company has a comprehensive range of mobile services for businesses and consumers and has the country’s best network coverage.
EMT has developed new services where, for example, handsets can be used to pay for trips and parking fees, and the company has received distinction for its innovative thinking. www.emt.ee 
Basic mobile services at attractive prices are successfully marketed under the brand Diil. www.diil.ee  A market leader in all fixed network product areas, Elion has a comprehensive range of fixed services for consumers and businesses, including everything from voice and terminals to integrated business solutions.
Elion has also developed attractive services in the growth areas of broadband, internet and data communications at the same time as the offers in fixed voice are renewed.
EMT and Elion have coordinated their distribution channels and developed shared customer offers for the business market. www.elion.ee
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