TeliaSonera

Denmark

Market Data
Population 5.5 million, Households 2.6 million, GDP -1.3% 2008
Penetration • mobile 120% • fixed voice 51% • broadband 36%

Penetration mobile 2009, fixed and broadband 2007.
Sources: Statistics Denmark, Global Insight.

Strong position in mobile communications, broadband and cable TV

TeliaSonera focuses primarily on mobile services, broadband services and cable TV in Denmark. The services are marketed under the brands Telia, Telia Stofa and Call me.

TeliaSonera is the third largest supplier of telecom services on the Danish market. The company has introduced a number of innovative offers and has been a driving force in the development of services based on a fixed price.

Mobile prices in Denmark have stabilized due to the consolidation of the industry that followed after a period of price falls. Still, Denmark, in addition to Finland, has some of the lowest mobile prices in Europe.

The acquisition of the Danish operations of Orange in 2004 brought 630,000 new mobile customers and significantly strengthened TeliaSonera’s market position.

TeliaSonera offers broadband services via a cable-TV network and ADSL and mobile broadband access via HomeRun. Denmark has one of the highest broadband penetrations in Europe.

Key Facts
Mobility Services
Group holding (%) Trademarks Services Number of
subscriptions
Market Share (%) Main Competitors
100 Telia, Call me Mobile 1,493,000 22 TDC, Telenor
Broadband Services
Group holding (%) Trademarks Services Number of
subscriptions
Market Share (%) Main Competitors
100 Telia, DLG Tele*
Telia, Call me
DLG Tele*

Broadband

Fixed Voice

34,000

226,000
2

8
TDC, Telenor

TDC, Tele2
Other operations
Group holding (%) Trademarks Services Number of
subscriptions
Market Share (%) Main Competitors
100 Stofa Broadband
Cable TV
150,000
210,000
7
17**
TDC, Telenor
TDC, Telenor

* TeliaSonera holds 50 percent of DLG Tele
** Share of the total market including cable-tv associations and direct connections

The data in the table refers to 2008. For additional financial information, please refer to the Report of the Directors in TeliaSonera's 2008 Annual Report.

Telia has a comprehensive selection of mobile and broadband services for consumers and businesses.

The company is the second largest infrastructure owner in Denmark and also offers wholesale network services to other operators and service providers.

Telia is number three in the mobile and broadband markets and the second largest supplier of fixed voice services.

Telia has an efficient distribution network of its own sales channels and external dealers.

www.telia.dk

Call me

Call me, formerly named debitel Danmark A/S, one of Denmark’s leading service providers with about 300,000 mobile subscriptions, was acquired by TeliaSonera in 2007. The acquisition included debitel’s 50 percent share in DLG-debitel I/S, operating under the brand DLG Tele. debitel changed its name to Call me in 2008.

www.callme.dk

stofa

Stofa is Denmark’s second largest cable TV operator. The company has successfully developed broadband services and was first in Denmark to offer wireless broadband connection to the homes.

The company also offers ADSL and therefore reaches a large portion of Denmark’s population.

Stofa uses primarily its own sales channels.

www.stofa.dk

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