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The single most visible trend in the telecom market – the migration from fixed to mobile and Internet based services – continued accelerating during 2007. Growth was strong within mobility and broadband services – areas that are expected to drive growth in telecom industry also in the future. TeliaSonera intends to lead the migration and is well positioned to capture the growth within all these areas as well as in the Eurasian markets, including Russia and Turkey.
In its Nordic and Baltic home markets, TeliaSonera offers a wide range of services within mobile, broadband, data communications and fixed communication. TeliaSonera has strong or leading positions in all of these markets. The majority of TeliaSonera's operations in these home markets are wholly owned.
The Nordic and Baltic markets are characterized by a high degree of maturity, high penetration and an increasing migration from fixed services to mobile and IP-based services. The overarching goal in the home markets is to create and accelerate growth and maintain good profitability. The scope for growth is significant in increasing usage of voice and data communication. Strategic prioritizations are made for each market and segment. Complementary acquisitions are part of the strategy. TeliaSonera also offers mobile services in Spain.
TeliaSonera has strong positions in a number of markets in Eurasia and through associated companies in Russia and Turkey. TeliaSonera’s positions in these markets are strong. The weak infrastructure for fixed communications in some of these countries results in strong demand for mobile services. In Eurasia, including Russia and Turkey, the focus is to create shareholder value and exploit penetration growth in the respective countries.
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