Markets and brands

Customers recognize us in each of our markets by our common identity. Our icon represents the international strength of TeliaSonera combined with a strong local connection as represented by our well-known local brand names. In addition to that we also have local fighting brands in most markets with a different marketing strategy. We have majority-owned operations in the Nordics and Baltics as well as in Eurasia and Spain and associated companies in Russia, Turkey and Latvia. We aim to be recognized as a leading player in all our markets.

Majority-owned companies

CountryTrademarkServiceMarket PositionSubscriptions (thousands)Market Share (%)1Main Competitors
Azerbaijan Azercell Mobile 1 4,166 54 Bakcell, Azerfon
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Denmark Telia, Call me, DLG Tele2 Mobile 3 1,426
 17 TDC, Telenor, "3", Stofa, Viasat
Broadband 4 80 4
Fixed voice incl. VoIP 3 196 7
TV 10 10 <1
Estonia EMT, Diil, Elion Mobile 1 795 44 Tele2, Elisa, Starman, STV, Viasat
Broadband 1 201 55
Fixed voice incl. VoIP 1 360 80
TV 2 140 33
Finland Sonera, TeleFinland Mobile 2 3,231 35 Elisa, DNA, Finnet, PlusTV
Broadband 2 491 30
Fixed voice
incl. VoIP		 2 239 23
TV 3 355 18
Georgia Geocell
Lailai		 Mobile 1 2,066 42
 Magticom, VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Kazakhstan Kcell
Activ		 Mobile 1 10,850 48 VimpelCom, Tele2
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Latvia LMT, Okarte, Amigo Mobile 1 1,092 43 Tele2, Bité Latvia
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Lithuania Omnitel, Ezys, TEO Mobile 1 1,990 39 Bité GSM, Tele2, Balticum TV, Vinita, Eurocom SIP, Viasat, Dokeda, Viginta, Penkiu, Baltnetos komunikacijos
Broadband 1 372 51
Fixed voice incl. VoIP 1 647 93
TV 1 150 26
Moldova Moldcell Mobile 2 1,089 34 Orange
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Nepal Ncell Mobile 1 6,842 49 NTC
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Norway NetCom, Chess, NextGenTel Mobile 2 1,657 26 Telenor, Get, Tele2, Ventelo, RiksTV, Viasat
Broadband 2 188 11
Fixed voice  (VoIP) 5 30 1
TV <10 7 <1
Spain Yoigo Mobile 4 3,039
 5 Telefónica, Vodafone, Orange
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Sweden Telia, Halebop Mobile 1 6,290 41 Tele2, Telenor, "3", Com Hem, Boxer
Broadband 1 1,149 44
Fixed voice incl. VoIP 1 3,333 63
TV 4 515 11
Tajikistan Tcell3 Mobile 1 2,139 36 Babilon Mobile, VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Uzbekistan Ucell Mobile 2 7,688 31 MTS, VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -

 

TeliaSonera Finans TeliaSonera International Carrier
TeliaSonera Finans is a credit-market company authorized by the Swedish Financial Supervisory Authority. The company operates in Sweden, Norway, Denmark and Finland.
 As one of the leading carriers globally – and number 1 in Europe – TeliaSonera International Carrier provides fiber-based telecommunications services and infrastructure that deliver supreme customer value with high quality in every dimension.
Read more
 Read more

Associated companies

CountryTrademarkServiceMarket PositionSubscriptions (thousands)Market Share (%)1Main Competitors
Latvia Lattelecom Mobile - - - BaltkomTV, Balticom, Izzi, Viasat
Broadband 1 278 50
Fixed voice incl. VoIP 1 512 75
TV 1 215 26
Russia MegaFon Mobile 2 62,500 27 MTS, VimpelCom
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -
Turkey Turkcell Mobile 1 34,425 53 Vodafone, Avea
Broadband - - -
Fixed voice incl. VoIP - - -
TV - - -

The data in the tables refer to 2011.

1 In Broadband and Fixed Voice TeliaSonera’s market share estimate is based on the share of revenues where data is available, and number of subscriptions where no data is available. In Mobile the market share is based on the number of subscriptions except for subsidiaries in Eurasia where it is based on interconnect traffic. For TV market share is based on the number of pay-TV subscriptions of cable TV, satellite TV, terrestrial TV and IPTV. For Russia, ownership is based on information from ACM Consulting and market share is based on share of subscriptions. For Turkey, market share is Turkcell estimates.

2 TeliaSonera owns 50 percent of DLG Tele and controls the company.

3 Comprising Indigo Tajikistan (60 percent) and Somoncom (59.4 percent).

Brands